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A RANGE OF EXPERIENCE
Our team has worked with clients of all shapes and sizes across nearly all industry sectors including Entertainment, Technology, Financial Services, Manufacturing, Travel, Professional Services, Publishing and Consumer Goods.
Client Experience
PUBLIC TELEVISION’S MASTERPIECE THEATRE
Neubrand is working with WGBH Boston to transform the scheduling, presentation and marketing of its venerable Masterpiece Theatre franchise. The effort is designed to make its content more exciting and accessible to new and current viewers.
Central to the work was the development of a new programming strategy aimed at serving three types of drama fans. Three themed seasons were created—Masterpiece Classic, Masterpiece MYSTERY! and Masterpiece Contemporary—each presented with new graphics and introduced by its own unique host.
Our team is advising WGBH on all aspects of the relaunch including its marketing plan, brand strategy, website redesign, social media, public relations, and physical and online promotion.
Recent reports indicate that the effort has yielded audience increases ranging from 50% to 150% across the various Masterpiece target demographics.
Brand Strategy
© Copyright 2011 Neubrand, LLC. All Rights Reserved. All tradenames, trademarks, and logos of our current and former clients are property of their respective owners. |
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