Neubrand :: Team

Kenneth Cooke

Prior to joining Neubrand, Kenneth spent 13 years as executive creative director at Siegel & Gale, one of the world’s foremost identity consultancies, where he was responsible for creative strategy on corporate and brand identity programs for the American Express Blue Card, Harley-Davidson, the USAF, 3M, the International Center of Photography, National Semiconductor, Cunard, New Zealand Board of Trade & Tourism, the New York Metropolitan

Transportation Authority (MTA), America’s Second Harvest, Medtronic, ESPNZone, Kodak, Dell, The International Olympic Centennial, Nortel, the Museum of Arts & Design and Caterpillar.

Prior to joining Siegel & Gale, Kenneth was senior vice president/creative director with Frankfurt Balkind, where he was responsible for the design of corporate identity programs for Chase Manhattan Bank, Quincy Jones’ ListenUp Foundation, and Time Warner.

Kenneth was founder and partner in the identity management consultancy IDENTICA, where he directed identity programs for Westinghouse, BOC and Alcoa, Merrill Lynch and Clausthaler Beer. Before founding IDENTICA, Kenneth was creative director for a number of leading identity firms including Landor Associates, the Schechter Group (now Interbrand) and Anspach, Grossman, Portugal (now Brand Union). His clients ranged from Chase Bank and MCI to Tommy Hilfiger and Uncle Ben’s Rice.

Kenneth’s design work has been honored by the American Institute of Graphic Arts (AIGA), CA magazine, the Society of Typographic Arts, the Clios, the New York Art Directors Club, the Los Angeles Art Directors Club, the Industrial Design Review, the Packaging Designer’s Council, Graphis magazine and Print magazine. His work is in the collection of the Cooper-Hewitt National Design Museum. Kenneth has taught at Philadelphia’s University of the Arts, Parsons School of Design, The Cooper Union and the Columbia University Graduate School of Business.

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